Glossary
Glossary: websites, marketing and law
From BFSG to SEO: terms and abbreviations around websites, online marketing, online shops, law and tax, explained briefly and clearly.
In short and in plain language
On this page you will find special words. Below each word you see the start of what it means. Click on a word. Then you can read the whole text.
The words are sorted from A to Z. At the top you see the letters. Click on a letter. Then you jump to the words with this letter.
At the very bottom you find a link to the questions and answers and a link to contact us.
A
- ACME ACME is an open protocol that lets servers request and renew certificates for encrypted connections automatically. This way nobody has to trigger the renewal by hand. It can help…
- AEO AEO means preparing content so that answer engines such as voice assistants and AI search can use it directly as an answer. This includes clear questions with short, unambiguous…
- AG An AG is a German stock corporation, a legal form for companies whose capital is divided into shares. It is run by a management board and supervised by a supervisory board. The…
- AI AI refers to software that learns patterns from data and derives texts, answers, suggestions or decisions from them. Businesses encounter it in chatbots, in search engines that…
- Alt text An alt text describes the content of an image in words. Screen readers read it aloud, and it appears when an image does not load. Purely decorative images get an empty alt text so…
- AO The AO is the German Fiscal Code, the central procedural law of German taxation. Among other things, it governs the taxation procedure, tax returns and the retention of books and…
- API An API is a programming interface. Two programs use it to exchange data without anyone having to type anything in. One example is an online shop that passes orders on to an…
- ARC ARC is a method by which mail servers record the results of email checks when forwarding messages. This lets the recipient see that a message was genuine on its way, even if it…
- ARI ARI is an extension of the ACME protocol, which issues and renews website certificates automatically. Through it, the certification authority indicates the period in which a…
- ARIA ARIA is an extension to HTML that describes roles, states and labels of interface elements for assistive technologies such as screen readers. It is used where plain HTML is not…
- AVIF AVIF is a modern image format that compresses photos and graphics strongly at good quality. Smaller image files can shorten a website's loading time, especially on mobile devices…
B
- B2B B2B describes business between companies rather than with private consumers. In B2B trade, customer accounts, net prices, individual terms and purchase on account often play a…
- B2C B2C refers to business between a company and private end customers. The term separates sales to consumers from trade between companies, which is called B2B. B2C shops may be…
- backup A backup is a safety copy of files, databases and settings, for example of a website or an online shop. After an error, an attack or data loss, an earlier state can be restored…
- BAuA The BAuA is a German federal authority dealing with safety and health at work. It also has tasks in product safety, for example as the contact point for the European rapid alert…
- BFSG The BFSG is the German Accessibility Strengthening Act. It implements a European Union directive on accessibility. Under it, many providers of products and services for consumers…
- BGB The BGB is the German Civil Code, the central law for private law in Germany. It covers, for example, purchase contracts, time limits, withdrawal from consumer contracts and…
- BGBl The BGBl is the German Federal Law Gazette, in which federal laws and ordinances are officially published. A reference to it shows where the binding text of a provision can be…
- BGH The BGH is the Federal Court of Justice, Germany's highest court for civil and criminal matters. Its rulings shape how other courts interpret the law, for example on competition…
- BITV The BITV is a German ordinance on accessible information technology. It sets out how websites and apps of federal public bodies must be accessible. For companies, the BFSG usually…
- BMF The BMF is the German Federal Ministry of Finance, responsible for tax and financial policy. It publishes so-called BMF letters explaining how the tax authorities interpret tax…
- BMJV The BMJV is the German Federal Ministry of Justice and Consumer Protection. Among other things, it prepares laws on civil law, commercial law and consumer protection and publishes…
- BOStB The BOStB is the professional code of the German Federal Chamber of Tax Advisers. It describes professional duties, for example on advertising, professional titles and dealings…
- bounce rate The bounce rate is a web analytics metric showing what share of visitors leave a website without opening a further page. A high value can point to quickly answered questions or to…
- BSI The BSI is Germany's federal authority for information security. It publishes situation reports, recommendations and standards such as the IT baseline protection compendium…
- BStBK The BStBK is the German Federal Chamber of Tax Advisers, the umbrella organisation of the regional chambers of tax advisers. It represents the profession and publishes, among…
C
- CA A CA is a certification authority that issues digital certificates for websites. It confirms that an encrypted connection belongs to the stated domain. In the CA/Browser Forum…
- CAA CAA is a record type in the Domain Name System that lets a domain owner specify which certification authorities may issue certificates for it. It can help limit unauthorised or…
- caching Caching means temporarily storing data, such as fully built pages or images, so that it is available faster on the next request. It can reduce the load time of a website and the…
- canonical Canonical is a note in the code of a page that tells search engines the preferred address. This helps when identical or very similar content is reachable under several addresses…
- CE In software, CE stands for Community Edition, the freely available base edition of an open-source product. For shop systems it usually contains the core functions, while paid…
- CET CET is the time zone used in winter in Germany and many neighbouring countries. In summer, Central European Summer Time applies instead. Times such as office hours usually refer…
- checkout The checkout is the order completion process in an online shop, from the cart through shipping and payment to the binding order. How simple and clear this process is can influence…
- CLS CLS is a Core Web Vitals metric that captures how much the content of a page shifts unexpectedly while loading. A low value indicates a stable display. The value can influence…
- CMS A CMS is a program that lets you maintain the content of your website yourself. You edit texts, images and pages in the browser without programming. The look of the site stays the…
- Contrast Contrast is the difference in brightness between text and background. The WCAG set minimum values for it. Good contrast helps everyone, especially people with low vision or in…
- conversion rate The conversion rate is a metric showing what share of visitors complete a desired action, such as an enquiry or order. It helps to assess how well a page or campaign achieves its…
- Cookie A cookie is a small text file that a website stores in the browser. Some cookies are needed for the site to work, for example for a shopping cart. For others, such as measuring…
- cookie banner A cookie banner is a notice and selection window on a website. Through it, visitors can consent to or refuse the use of cookies and similar services. It relates to data protection…
- crawler A crawler is a program that automatically visits websites, follows links and reads their content, for example for a search engine. Content that a crawler can read well is easier…
- CRM CRM refers to software for managing customer contacts, enquiries and sales opportunities. Sales and customer service see the history of a business relationship in one place. A…
- CRO CRO refers to the systematic improvement of a website so that more visitors take a desired action, such as calling, enquiring or buying. Structure, texts, forms and loading time…
- CSS CSS defines how a web page looks: colours, fonts, spacing and the arrangement of the content. Because the design is kept separate from the content, a page can adapt to the screen…
- CTA A CTA is a prompt to act on a web page, usually a button or link. It leads visitors to the next step, such as an enquiry, a call or the shopping cart. Wording, placement and…
- CV CV is the common abbreviation for a curriculum vitae, a summary of a person's education, work history and skills. In job adverts, making the CV optional can lower the barrier to…
- CW CW stands for calendar week, the running number of a week within the year. In Germany the week starts on Monday. Businesses use it to plan campaigns, deliveries and seasonal trade.
D
- DDG The DDG is a German act on digital services. Among other things, it governs provider identification, that is, which details belong in the legal notice of a business website. Which…
- deliverability Deliverability describes whether the emails of a sender actually reach the inbox rather than the spam folder or not arriving at all. Technical records for the domain, the…
- DENIC DENIC is the central registry for domains ending in .de. It keeps the register of these addresses and sets the procedures, for example for moving a domain to another provider. It…
- DIHK The DIHK is the umbrella organisation of the chambers of industry and commerce in Germany. It represents the interests of commercial businesses and publishes surveys and…
- DKIM DKIM is a method that adds a digital signature from the sending domain to outgoing emails. The receiving server can check whether the message comes from that domain and whether it…
- DL-InfoV The DL-InfoV is a German ordinance on the information service providers give to their customers. It lists, for example, details about the provider, prices and professional…
- DMARC DMARC is a record in the Domain Name System that defines how receivers should handle emails failing the SPF and DKIM checks. It can also request reports on who sends email in the…
- DNS The DNS is the directory of the internet that translates domain names into the addresses of the responsible servers. Its records state, for example, where the website is hosted…
- Domain A domain is the name of a website on the internet, for example the part after “www.” in the address. It is registered with a registry and points to the server on which the website…
- double opt-in Double opt-in is a sign-up procedure in which a person additionally confirms a registration via a link in an email. This makes it traceable that the sign-up really came from the…
- DPA A DPA is a contract with a provider that processes personal data for a business, for example for hosting or email. The General Data Protection Regulation usually provides for such…
- DSK The DSK is the German Data Protection Conference, the body of the independent federal and state data protection authorities. It publishes resolutions and guidance on how the…
E
- EC EC stands for European Community, a former name within today's European Union. The abbreviation appears in the number of older European directives and recommendations. Such legal…
- ECJ The ECJ is the court of the European Union that gives binding interpretations of EU law. Its rulings, for example on consent to cookies, shape how websites in the member states…
- EDI EDI is the automated exchange of business documents such as orders, delivery notes and invoices between the systems of trading partners. Fixed formats are used so that the data…
- EDPB The EDPB is the body in which the data protection authorities of the EU member states work together. It publishes guidelines for a consistent interpretation of the General Data…
- EGBGB The EGBGB is the Introductory Act to the German Civil Code, a law that supplements the Civil Code. Among other things, it contains the information duties for distance contracts…
- ERP An ERP system is the central business software for inventory, purchasing, accounting and order processing. Through an interface it can supply an online shop with prices, stock…
- EU The EU is a union of European states with a common internal market and shared legislation. It adopts regulations and directives, for example on data protection, product safety and…
F
- FAQ An FAQ is a collection of frequently asked questions with matching answers. On websites it answers typical questions about services, process or prices before customers ask…
- FBO The FBO is the specialist adviser code of the German Federal Chamber of Tax Advisers. It governs the conditions under which tax advisers may use a specialist adviser designation…
- FIC The FIC is a European Union regulation on the provision of food information to consumers. It governs which details are given about food, such as ingredients, nutritional values…
- FID FID was a metric for the delay before a page could respond to a visitor's first input. It has since been replaced by INP, which takes the interactions of an entire visit into…
G
- GDPR The GDPR is a regulation of the European Union. It governs when and how personal data may be processed, for example names, email addresses or IP addresses. On a website this…
- GEO GEO means preparing content so that AI assistants and AI search can understand it and use it as a source in their answers. This includes a clear structure, direct answers to…
- GModG The GModG is a German act on energy in buildings and the modernisation of heat supply. Among other things, it governs the energy performance certificate and related details in…
- GPSR The GPSR is a European Union regulation on general product safety. It sets out requirements for the safety of consumer products and for details on the manufacturer and the…
- GTC GTC are pre-formulated contract terms that a company uses for many contracts. They cover, for example, payment, delivery, contract term and liability. German civil law sets limits…
H
- H1 H1 refers to the main heading of a web page, marked up in the HTML code as the top heading level. It tells visitors, screen readers and search engines what the page is about…
- H2 H2 refers to a subheading that sits directly below the main heading H1 in the HTML code. Such headings divide a text into sections. They help visitors, screen readers and search…
- HDE The HDE is the German Retail Federation, the umbrella association of retail in Germany. It regularly publishes figures and forecasts on retail development, including online retail…
- HGB The HGB is the German Commercial Code for merchants and commercial companies. Among other things, it governs bookkeeping, annual financial statements and special rules for…
- hosting Hosting refers to running a website on a server that makes it available over the internet. The provider supplies storage space, computing power and a network connection for this…
- HR HR stands for a company's human resources function. It includes, for example, recruiting, employment contracts, time tracking and leave management. In smaller businesses these…
- hreflang hreflang is a note in the code of a website. It shows search engines which language or country versions of a page belong together. This can help search results show visitors the…
- HSTS HSTS is a web server setting that tells the browser to open the website only over an encrypted connection from then on. This makes intercepting or redirecting connections harder.
- HTML HTML is the language every web page is made of. It defines what each part of the page is: heading, paragraph, list, link or image. Clean HTML is the basis for screen readers and…
- HTTP HTTP is the protocol browsers and servers use to exchange web pages and data. Without encryption, the transferred data can be read along the way; the encrypted version is called…
- HTTPS HTTPS encrypts the data sent between browser and website. This way, others cannot read what you enter into a form, for example. Many browsers warn about pages without HTTPS with…
I
- IATF The IATF is an association of car manufacturers and their trade bodies that sets quality management requirements for the automotive industry. Its standard is a prerequisite for…
- ICANN ICANN is a non-profit organisation that coordinates the allocation of domain names and internet addresses worldwide. Among other things, it sets rules for generic domain endings…
- ICT ICT is the umbrella term for technology used to process and transmit information, such as computers, networks, software and telephony. Official statistics survey, for example, how…
- IdNr IdNr is the German short form of Identifikationsnummer, meaning identification number. It appears mainly in compounds such as USt-IdNr, the VAT identification number used for…
- IETF The IETF is an open international body that develops technical standards for the internet. Its documents are called RFCs and describe, for example, the Domain Name System, email…
- IHK The IHK is the German chamber of industry and commerce, the regional self-governing body of commercial businesses, which are usually members. It advises businesses, holds…
- Impressum (legal notice) The Impressum states who is responsible for a website: name, address and ways to get in touch. Business websites in Germany need an Impressum that is easy to find.
- indexing Indexing is the inclusion of a page in the database of a search engine after a crawler has found and analysed it. Only indexed pages can appear in search results. Technical…
- INP INP is a metric for how quickly a web page visibly responds to input such as clicks or key presses. It takes the interactions during a visit into account and replaced the earlier…
- ISO ISO is the International Organization for Standardization. It publishes internationally used standards, for example on quality management, information security or country and…
- IT IT stands for information technology, meaning computers, networks, software and the specialists who run them. In a business this includes the website, email, the till system and…
- IW The IW, known in English as the German Economic Institute, is an economic research institute based in Cologne. It publishes studies on the economy, the labour market and small and…
J
- JPG JPG is the common file extension of the JPEG image format, which compresses photos with some loss of quality. It is widely used and suits photos in particular. Newer image formats…
- JSON JSON is a simple text format that programs use to exchange structured data. On websites it often appears as JSON-LD in the page head, describing content such as the company…
- JSON-LD JSON-LD is a format in which structured data sits invisibly in the source code of a web page. It describes, for example, a business, opening hours, products or events using a…
- JuSchG The JuSchG is the German Youth Protection Act. Among other things, it governs the supply of alcohol and tobacco products to children and young people. For online shops selling…
K
- KB A kilobyte is a unit for amounts of data, for example the size of an image, a font or a whole web page. Larger amounts are given in megabytes. The data volume of a page can…
- keyword A keyword is a search term, meaning a word or phrase that people type into a search engine. Businesses use keywords to align content and ads with what their customers actually…
- KGaA The KGaA is a German legal form, a partnership limited by shares, combining features of a limited partnership and a stock corporation. At least one partner is personally liable…
- KOFA KOFA is a German competence centre that supports small and medium-sized businesses in recruiting and retaining skilled workers. Among other things, it publishes studies on the…
- KUG The KUG is a German act that, among other things, protects the right to one's own image. It governs when pictures of people may be published and when consent is required. For a…
L
- landing page A landing page is a single page that visitors reach in a targeted way, for example from an ad or a newsletter. It focuses on a single offer and a clear desired action, such as an…
- LCP LCP is a metric for the loading time of a web page. It measures when the largest visible element in the initial view, such as an image or a heading, is displayed. It is one of the…
- LFGB The LFGB is the German Food and Feed Code. It governs the handling of food, animal feed and certain consumer goods and also contains provisions on infringements. For restaurants…
- LG An LG is a German regional court of ordinary jurisdiction. Among other things, it decides larger civil disputes and appeals against judgments of local courts. Rulings of regional…
- LMIDV The LMIDV is a German regulation that supplements the European rules on food information. Among other things, it governs how information, for example on allergens, is provided for…
M
- MB MB stands for megabyte, a unit for amounts of data, such as the size of an image, video or sitemap file. Large files load more slowly, especially on mobile networks. Images for a…
- mobile-first Mobile-first is a design approach in which a website is planned first for small screens such as smartphones, then for larger ones. Major search engines primarily evaluate the…
- monitoring Monitoring is the ongoing, usually automatic observation of systems or metrics, such as the availability, load time or certificates of a website. If a value deviates, an alert can…
- MStV The MStV is the German Interstate Media Treaty between the federal states on broadcasting and online media. Among other things, it governs when a responsible person is named for…
- MX An MX record is an entry in the Domain Name System that states which server accepts email for a domain. Without a suitable record, mail sent to your own address does not arrive…
N
- NAP NAP stands for the name, address and phone number of a business. In local online marketing it means that these details are written the same way on the website, business profiles…
- newsletter A newsletter is a regularly sent email with which a business informs subscribed recipients about offers, news or specialist topics. Sending newsletters usually involves documented…
O
- ODR ODR stands for online dispute resolution, the settling of disputes between traders and consumers over the internet. The European Union ran its own platform for this, which has…
- OSS The OSS is a European Union procedure for VAT on sales to consumers in other EU countries. Businesses can use it to report the VAT due there in bundled form in their home country…
P
- PAngV The PAngV is the German Price Indication Ordinance, which governs how prices are stated to consumers. For shops that also sell to private customers it covers, for example, final…
- PAuswG The PAuswG is the German act on identity cards and electronic identification. Among other things, it governs under which conditions an identity card may be copied and how such…
- PDF PDF is a widely used file format for documents that displays layout and fonts the same way on different devices. Businesses use it, for example, for invoices, price lists, data…
- PHP PHP is a widely used programming language for web applications that runs on the server. Many content management systems and shop systems are written in PHP. A maintained PHP…
- plugin A plugin is an extension that adds functions to a content management system or shop system, such as forms or payment methods. Every plugin brings its own code, which should be…
- PNG PNG is an image format that stores graphics without loss of quality and supports transparency. It suits logos and graphics with sharp edges, while photos often result in large…
- PO PO stands for post office. A PO box is a mailbox at a post office or mail service to which items are delivered instead of to a street address.
- POUR POUR summarises the core principles of the WCAG: perceivable, operable, understandable and robust. Every success criterion of the guidelines is assigned to one of these…
- PWA A PWA is a website that behaves much like an app. It can be placed on the home screen and can show some content without a connection. For a business it can be an alternative to…
R
- RAID RAID means combining several hard drives in a server or storage device. With mirroring, the data is stored twice, so a failed drive does not straight away mean lost data. It does…
- ranking The ranking is the position of a page in the search results for a particular search term. It depends on many factors, such as content, technology, load time and the location of…
- relaunch A relaunch is the fundamental renewal of an existing website, for example its design, technology, structure or content. Part of the work is carrying existing addresses, content…
- Responsive design Responsive design means that a website adapts to the size of the screen. On a phone the content is stacked, on a large screen it often sits side by side. There is only one website…
- RFC An RFC is a numbered document that sets out, among other things, technical standards of the internet, for example for email, domains or certificates. These documents are published…
- rich result A rich result is an enhanced search result that shows additional information alongside title and description, such as star ratings or prices. It is usually based on structured…
- RPO RPO describes the maximum acceptable data loss after an outage, measured as the time since the last backup. The value determines how often backups of a website or shop should be…
- RRP The RRP is a selling price that a manufacturer recommends to retailers without prescribing it. Retailers sometimes show it as a reference price next to their own price. Pricing…
S
- Screen reader A screen reader is a program that reads the content of a page aloud or outputs it on a braille display. Blind and visually impaired people use it to operate websites. For this…
- SEA SEA refers to paid ads in search engines that appear above or below the regular search results. A business usually pays for clicks on its ad. Unlike search engine optimisation…
- search intent Search intent is the purpose behind a search query, such as wanting to learn something, buy or find a provider nearby. Content that matches this purpose can be more helpful to…
- SEO SEO covers all measures that help a website to be found more easily in search engines. These include suitable content, a clear page structure, short loading times and clean…
- SEPA SEPA is the single euro payments area in which credit transfers and direct debits follow the same rules. For online shops and service providers, the SEPA direct debit in…
- SERP SERP refers to the results page a search engine shows after a search query. Besides the regular results it often shows ads, maps, answer boxes or reviews.
- SHK SHK is the German term for the plumbing, heating and air conditioning trade. It refers to businesses that plan, install and maintain bathrooms, heating systems, heat pumps and…
- sitemap A sitemap is a list of the addresses of a website, usually as a machine-readable XML file for search engines. It helps search engines find important pages and notice changes. It…
- SMB SMB is an English abbreviation for small and medium-sized businesses. It corresponds to the German term KMU and appears mainly in studies and specialist texts. Which businesses…
- SME SMEs are small and medium-sized enterprises, distinguished from large companies by headcount and turnover. The distinction can matter, for example, for funding programmes and some…
- SOA SOA refers to a DNS record that holds basic information about a domain zone. This includes the responsible name server, a contact address and time values for caching. When a…
- SPF SPF is a record in the Domain Name System that specifies which servers may send email on behalf of a domain. Receiving mailboxes check it so that forged senders are easier to…
- SSL SSL is an older method for encrypting data sent between a browser and a website. Today its successor TLS is mostly used, but the name SSL has stuck in everyday use. An SSL…
- STAX STAX is a survey of tax advisers in Germany, carried out on behalf of the Federal Chamber of Tax Advisers. It provides figures on the situation of tax practices, for example on…
- StBerG The StBerG is the German Tax Advisory Act, which regulates the tax advisory professions. Among other things, it contains rules on advertising by tax advisers and on…
- StGB The StGB is the German Criminal Code and defines which acts are punishable offences. For professions bound by confidentiality, such as law firms, tax practices and medical…
- structured data Structured data is additional information in the code of a page that describes content in a machine-readable way, using a fixed vocabulary. Examples include opening hours, prices…
- SVG SVG is a file format for vector graphics such as logos, icons and diagrams that scales without loss of quality. The graphics stay sharp at any size and are often very small. They…
T
- TDDDG The TDDDG is the German act on data protection in telecommunications and digital services. Among other things, it governs when consent is needed for cookies and similar access to…
- TKG The TKG is the German Telecommunications Act, which governs telephone, internet and other telecommunications services. Among other things, it contains rules on contract terms and…
- TLS TLS is the encryption protocol for connections on the internet and the successor to SSL. It serves to protect data between browser and website, such as form entries, from being…
- TMG The TMG was the former German Telemedia Act for online services and contained, among other things, rules on the legal notice. It has been replaced by the German Digital Services…
- TR A TR is a technical guideline of the German Federal Office for Information Security. In it the office describes requirements and recommendations for secure technology, for example…
- TTDSG The TTDSG is the former name of the German law on data protection in telecommunications and online services. The law is now called the TDDDG. References to the TTDSG in privacy…
- TTL The TTL states how long an answer from the Domain Name System may be cached. During a migration it determines how quickly new records for website and email take effect everywhere…
U
- UI UI means the user interface, that is everything people see and operate on a screen. This includes buttons, form fields, menus and icons.
- URL A URL is the address of a page or file on the internet. It appears in the address bar at the top of the browser. It consists of the protocol, for example https, the domain name…
- USA USA is the abbreviation for the United States of America. For websites the country can play a role, for example, in server location and the transfer of personal data.
- UStDV The UStDV is a German ordinance that sets out the VAT Act in detail. Among other things, it covers details of invoices and supporting evidence. For shops it can play a role in…
- UStG The UStG is the German Value Added Tax Act. Among other things, it contains rules on when VAT arises, which tax rates exist and which details belong on invoices.
- UWG The UWG is the German Act against Unfair Competition. Among other things, it covers misleading advertising, withholding essential information and unwanted advertising by email…
- UX UX describes the user experience, meaning how people experience a website or product while using it. It includes, for example, clear navigation, readable content and simple forms…
V
- VAT VAT is a tax on goods and services that businesses usually add to their prices and pay to the tax office. Prices for business customers are often stated net, with VAT added on the…
- VSBG The VSBG is the German Consumer Dispute Resolution Act on out-of-court settlement of disputes between businesses and consumers. Among other things, it covers notices on taking…
W
- W3C The W3C is an international body that develops technical standards for the web. These include HTML, CSS and the guidelines for accessible web content.
- WAF A WAF is a protective layer in front of a website that inspects incoming requests and can filter suspicious access. It can help to fend off known attack patterns but does not…
- WCAG The WCAG are international guidelines for accessible web content. They describe testable requirements, for example for contrast, for text alternatives to images and for keyboard…
- WEG The WEG is the German Condominium Act on the ownership of flats. It governs the community of flat owners, the owners' meeting and the appointment of a manager. In property…
- WHO The WHO is the World Health Organization of the United Nations. Among other things, it publishes reports and estimates on how many people worldwide live with a disability. Such…
- WiStG The WiStG is the German Economic Offences Act on administrative offences and crimes in economic life. Among other things, it covers breaches of pricing rules and excessive prices…
- WLAN WLAN refers to a wireless local area network through which devices connect to the internet by radio. At home or in the office the connection is often faster than on a mobile…
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