Web, domains and email
landing page
In short and in plain language
A landing page is a single web page. Visitors are sent there on purpose.
They come from an ad or a newsletter, for example.
The page is about one offer. Visitors are meant to take one step, such as sending an enquiry.
Its layout and text can affect how many take that step.
Definition
A landing page is a single page that visitors reach in a targeted way, for example from an ad or a newsletter. It focuses on a single offer and a clear desired action, such as an enquiry. Its structure and copy can influence how many visitors take that step.