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Website, shop & visibility from one source

Prices and Packages at a Glance

All XICWEB services with clear starting prices in one place: from a bespoke website to a Shopware shop, SEO, Google Ads and ongoing support. Fixed prices upfront instead of a vague hourly estimate — the exact price is fixed bindingly after a free initial consultation.

Website from 1,490 € net Support from 49 € per month net Fixed price, not hourly risk

What does a new website cost? What about an online shop, or ongoing visibility? Blanket price lists rarely do justice to an individual project, yet without any orientation you are left guessing. That is why we state a clear starting price for every service. This page brings together all of XICWEB's price anchors — one-off project prices and ongoing monthly rates — in one place, each linked to the detailed service page. We work nationwide and digitally: website, online shop and visibility come as one coordinated package from a single provider, wherever your company is based. All prices are net plus VAT. The exact price depends on scope and is fixed bindingly after a free initial consultation, with no hidden items.

Pricing at a Glance

  • All prices are net plus VAT: one-off fixed prices for projects, fixed monthly rates for ongoing services.
  • An individual website starts at 1,490 € net, an online shop with Shopware CE at 4,900 € net, a relaunch at 2,900 € net.
  • Ongoing services start at 290 € net per month for local visibility and at 49 € net per month for website care.
  • Book individually or as a package: website, shop and visibility come from one partner, nationwide and coordinated digitally.
  • Renting works as well as buying: website and shop are available on a monthly subscription from 129 € net per month (website) and 649 € net per month (shop), including operation and changes.
  • The binding price is confirmed in writing after the free initial consultation — before the project starts and with no follow-up claims.

All Prices at a Glance

The overview below sums up the six service areas with their starting prices. You do not have to tackle everything at once: many projects start with a website and add a shop, visibility or support step by step. Each row leads to the detailed service page with the full scope of service. We describe the individual areas in detail under online shop, SEO and website relaunch.

Services and Starting Prices at a Glance

All prices net plus VAT. One-off project prices above, ongoing monthly rates below. Each service is bookable individually or as part of a coordinated package.

Entry

Website / Web Design

Individual business website, modern and fast.

from 1,490 € fixed price net
  • Individual, mobile design
  • Accessible per BFSG
  • Maintainable CMS, hosting in Germany possible
To Web Design
Shopware CE

Online Shop

Online shop with Shopware Community Edition, B2C and B2B.

from 4,900 € fixed price net
  • Open foundation without license costs
  • Payment and shipping set up
  • Your data belongs to you
To Online Shop

Website Relaunch

Rebuild of existing websites with a clean migration.

from 2,900 € fixed price net
  • Redirect concept without ranking loss
  • Speed and accessibility carried over
  • Content transferred in structure
To Relaunch

SEO / Visibility

Ongoing SEO support for lasting visibility.

from 490 € per month net
  • Technical SEO, content and structure
  • Local visibility from 290 € per month
  • Monthly reporting, cancellable monthly
To SEO

Google Ads

Campaign management for predictably more enquiries.

from 490 € per month net
  • Search campaigns and structure
  • Conversion tracking set up
  • Management plus media budget
To Google Ads

Website Support

Care, updates and security without worries.

from 49 € per month net
  • Updates and backups
  • Security and monitoring
  • Packages up to 199 € per month
To Support

All prices net plus VAT. The exact price depends on scope and is fixed bindingly after the free initial consultation. Google Ads management plus media budget.

Guide prices · net plus VAT

from 1,490 € website net
  • Fixed prices upfront instead of a vague hourly estimate
  • One contact for all services
  • Bookable individually or as a coordinated package
  • Every item is in the quote before you sign

Online shop with Shopware CE from 4,900 € net, website relaunch from 2,900 € net, ongoing SEO support and Google Ads management from 490 € per month net each, local visibility from 290 € per month net, website care from 49 € per month net (up to 199 € in the Premium package). Every project starts with a free initial consultation and a clear fixed-price quote. If you would rather pay monthly than once: website and shop are also available on a monthly subscription from 129 € and 649 € net per month respectively.

Building Blocks You Can Add

Alongside the six main areas there are building blocks that make many projects complete. They can be added at any time, even months after launch — your site grows with your needs instead of you paying today for something you will only need later. Because all the building blocks sit with us, you keep talking to the same contact person even when technology, content and advertising interlock. Whether a custom solution or a system like WordPress suits you is explained in our guide WordPress or a custom website.

Building Blocks and Add-On Services

All prices net plus VAT. These services extend an existing project or stand on their own — depending on where things are stuck right now.

Local SEO

Visibility in your own catchment area, also for several locations.

from 290 € per month net
  • Google Business Profile maintained
  • Consistent NAP data and listings
  • Review process and monthly report
To local SEO

Online marketing

Several channels coordinated instead of run side by side.

from 490 € per month net
  • Strategy across SEO, ads and content
  • One report instead of three
  • Budget where it actually works
To online marketing

Content marketing

Editorial support for guides, landing pages and your blog.

from 490 € per month net
  • Editorial plan and topic clusters
  • Copy that matches search intent
  • Images and publishing included
To content marketing
Project

Conversion audit

More enquiries from the traffic you already have.

from 890 € one-off net
  • Analysis of the paths to an enquiry
  • Prioritised recommendations
  • Ongoing testing support optional
To conversion optimisation

Web hosting

Operation in a German data centre, without your own server effort.

from 15 € per month net
  • SSL certificate and daily backups
  • Server maintenance and uptime checks
  • Combinable with website care
To web hosting

Accessibility

Accessibility per the BFSG built in from the start instead of retrofitted.

included part of every website
  • Built to WCAG 2.2 AA
  • Contrast, keyboard and screen reader tested
  • Support with the accessibility statement
To accessibility

All prices net plus VAT. With Google Ads your media budget is added on top and goes entirely to Google. Which building blocks are worth it for you is something we clarify in the free initial consultation.

What determines your fixed price

What determines the price
Why “from €1,490” — and what the exact price depends on
Five factors drive the effort. In the free initial consultation we clarify them and name a binding fixed price.
Number of pagesone-pager → many subpages
Design individualitytemplate-based → fully bespoke
Functionalitystandard → shop, booking, login
Integrationsnone → inventory, ERP
Ongoing supportone-off → continuously maintained
No estimate risk: the price is fixed before the project startsFixed price, net
Transparencyone price, no hidden items
Entryfrom €1,490 fixed
The factors that drive the effort — clarified in the free initial consultation and translated into a binding fixed price. Illustrative weighting.

What Moves the Price Up or Down

A starting price is a starting point, not a final result. The factors below determine where your project lands within the range. We go through them one by one in the initial consultation so you can follow why a figure turns out the way it does — and where you have influence over the budget yourself. For shop projects the depth of the range matters most; what role the system choice plays is shown in our article Shopware or a website builder.

Number of pages

A compact website with four to six pages is built faster than a site with service, location and industry pages. Scope is the factor you control most directly: we start lean and add later, once topics prove themselves.

Depth of design

A clean, individual layout based on your brand is included in the entry price. Elaborate illustrations, animations or a dedicated design system for many page types take extra time — and mainly pay off when you have to stand out clearly from competitors.

Functionality

A contact form, a map and a newsletter sign-up are standard. Appointment booking, member areas, configurators or a shop with customer accounts are separate building blocks with their own logic and their own testing effort.

Interfaces

As soon as data flows between systems — inventory management, ERP, CRM or accounting — coordination and testing effort is added. We check in advance whether a ready-made connector exists or whether it has to be built, and say so openly before the quote.

Content and images

If copy and photos already exist, things move quickly. If content has to be rewritten, shortened or extracted from an old site, that is editorial work. We take it on if you wish — or we deliver a structure you fill in yourself.

Migration and legacy site

In a relaunch, the condition of the old site determines the effort: the number of existing pages, the quality of the content and how many addresses have to be preserved via redirects so visibility is not lost.

Fixed Price Instead of Hourly Risk

The biggest difference is not the size of the price but its predictability. Anyone who has a web project billed by the hour only knows the final sum when the invoice arrives. At XICWEB, the price is fixed before the project starts: you know what the service costs before we begin — and that price does not change because a detail took longer than expected. What makes up this range in detail is explained in our guide what does a website cost?.

Two Ways to Pay for a Project

The difference between a clear fixed price and open-ended billing by effort shows up most clearly at the end of the month.

Recommended

Fixed Price at XICWEB

  • Included: The price is fixed before the project starts
  • Included: Scope and service agreed in writing
  • Included: No surcharge because something takes longer
  • Included: One contact for all services
  • Included: Predictable for your budget

Billing by the Hour

  • Not included: Final sum only known with the closing invoice
  • Not included: Every change increases the effort
  • Not included: Estimate instead of a binding commitment
  • Not included: Budget planning remains uncertain
  • Not included: Time pressure works against care

One-Off Fixed Price and Ongoing Costs

Many quotes mix the two, which makes them look cheaper or more expensive than they are. We separate them cleanly: the fixed price covers the build — concept, design, implementation, testing and launch. Everything that recurs afterwards is a monthly rate and can be changed at any time. So you can have a website built at a fixed price and run it yourself, or hand over operation and maintenance entirely. Why an unmaintained website becomes more expensive over time than a maintained one is explained in our article website maintenance: why it matters.

Cost itemOne-off fixed priceOngoing monthly rateWebsite subscription
Building the website or shopyes, agreed before the project startsnot included yes, covered by the setup fee
Design, publishing copy, testingincluded in the fixed pricenot included covered by the setup fee
Updates, backups, securitynot included from 49 € per month netincluded in the monthly price
Operation in the data centrenot included from 15 € per month netincluded in the monthly price
Building and holding local visibilitynot included from 290 € per month netincluded from the Pro package
Changes during operationcommissioned per jobbilled by time spent30 minutes to 4 hours per month included
Ownership of the websiteyours from acceptanceunchanged, yoursours, used by you
Cancellationnot applicable, the project ends at launchmonthly to the end of the month12 or 24 months, monthly thereafter

Not sure what budget is realistic?

Tell us briefly what you have in mind. We will say which service pays off first and give you a solid range — free of charge and without obligation.

From Consultation to Fixed-Price Quote

How does the fixed price come about? In four transparent steps. At every point you know what happens next and what it costs — before any obligation arises. We describe the process in detail on our contact page; common questions are answered in our frequently asked questions.

Without obligation, we clarify your goals, your starting point and your needs. You receive a factual assessment of which service brings you the most — and which can wait. This conversation costs nothing and commits you to nothing.

Price Examples from Practice

The following examples are anonymized and illustrate typical starting points and price ranges. They show how scope and price come together. We are happy to discuss concrete results and references in a personal conversation.

How Scope and Price Come Together

Compact business website
Starting point
A regional service provider needed a professional presence with a few pages and clear user guidance.
Measure
Individual website with home, services, about and contact pages, accessible and with a maintainable CMS.
Result
Delivered as a fixed price around the website entry level from 1,490 € net — known upfront, without surcharges.
Shop plus ongoing visibility
Starting point
A retailer wanted to sell online and be found predictably, without coordinating several providers.
Measure
Online shop on Shopware Community Edition from 4,900 € net, plus ongoing SEO support from 490 € per month net.
Result
A sales channel that belongs to the business, plus steadily growing visibility from one source.
Relaunch with support
Starting point
An existing site was slow, outdated and maintained by no one.
Measure
Website relaunch from 2,900 € net with a clean redirect concept, then transfer into website support from 49 € per month net.
Result
A faster, secure site that stays current over time through dedicated support.

Illustrative examples from typical project histories (project experience) — anonymized.

Concrete Results on Request

These examples are deliberately anonymized and illustrative. We are happy to show you fitting references and a solid price range for your project in a personal conversation. Get in touch or call us at +49 5123 9579000.

Frequently Asked Questions About Prices and Process

What a website for your carpentry business could look like

The draft shows how the page is structured and how the before-and-after slider, the project filter and the survey request work. The business shown is invented.

Draft
Carpentry

Carpentry with before-and-after section and survey booking

A draft for a timber carpentry business: six services from roof trusses to interior fit-out, and the route from on-site survey through cutting to raising shown as a sequence. A slider lays the old roof build-up over the renovated one and shows the difference in cross-section. Work examples can be filtered by trade, and the page ends with a request for a survey appointment.

Before-after sliderProject filterProcessSurvey booking

Illustrative layout drafts. The businesses shown are fictitious; these are not client projects.

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