SEO & visibility Aug 21, 2026
Website Visitors from ChatGPT: the New Traffic Source
AI assistants like ChatGPT send real visitors to websites. Here is how to get found as a cited source and win qualified traffic from AI search.
12 min read
Blog
Conversion & marketing Aug 19, 2026
Video on Your Website: More Conversion, Done Right
How embedded product and explainer videos measurably raise conversion and what to watch for regarding load time, accessibility and compliant embedding.
12 min read
Online shop & e-commerce Aug 17, 2026
Reduce Online Shop Returns: the Best Levers
Returns eat margin and nerves. How meaningful product copy, real photos, videos and a size advisor noticeably lower the return rate in your online shop.
12 min read
Conversion & Recht Aug 14, 2026
Product Reviews in the Shop: More Revenue, Compliant
Genuine product reviews lift conversion and meet the authenticity duties from the Omnibus Directive and the UWG. How to build a legally compliant review system.
12 min read
SEO & visibility Aug 12, 2026
Your Own Website, Not Just Social Media: Why It Counts
Why your own website matters more in 2026 than a pure social media presence: organic reach is collapsing while the website stays your reliable enquiry channel.
12 min read
Strategie und Marketing Aug 10, 2026
Website, Online Shop and SEO From One Source: Benefits
Why website, online shop and SEO as one system from a single source bring more enquiries than several separate providers: numbers, benefits and practice for SMEs.
12 min read
Web design & UX Aug 7, 2026
App or Website? When a Progressive Web App Is Enough
Native app or website? A Progressive Web App brings a home-screen icon and offline use without app-store costs. When a PWA is enough for a small business.
12 min read
Conversion & marketing Aug 5, 2026
Compliant Email Marketing: a Newsletter That Sells
Build your newsletter into a predictable revenue channel: compliant via double opt-in under UWG and GDPR, a sign-up form that converts and content that sells.
12 min read
SEO & visibility Aug 3, 2026
Structured Data: Win More Clicks with Rich Results
Schema.org and JSON-LD explained in plain terms: how structured data makes your pages appear as rich results with stars, prices and questions in Google.
12 min read