An online shop is an operating system for selling: catalogue, payment methods, shipping, returns, customer accounts and mandatory information all interlock. The articles in this category deal with building and running a shop on Shopware CE and other open systems — from product data and category structure through payment and delivery options to topics such as cart abandonment, product reviews and cross-selling. The legal side is included as well, for example mandatory information in the checkout, right of withdrawal and price indications. We write for merchants who want to understand and steer their shop themselves instead of relying on gut feeling. Figures are backed by sources; experience-based observations are marked as such. We also cover daily business after launch: who maintains product data, who handles returns, and how does the workload stay predictable?
On this page you will find all posts on the topic “Online shop & e-commerce”. The newest posts are at the top.
Below each title there is a short text about it. Click on a post. Then you can read the whole text.
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Above 10,000 euros of distance sales to other EU countries, the VAT of the delivery country applies. What the shop needs: rates, prices, checkout, OSS report.
Net prices, verified VAT IDs, invoice purchase and approvals: how a Shopware CE online shop serves business buyers without breaking the consumer side.
A dated plan for Christmas trading: six stages from calendar week 38 to the returns window — product data, mandatory information, load testing, emergency plan.
Struck-through price, percentage claim, reference notice: what Section 11 of the German Price Indication Ordinance requires and how courts read the rule.
Returns eat margin and nerves. How meaningful product copy, real photos, videos and a size advisor noticeably lower the return rate in your online shop.
Article 19 GPSR and the new German ProdSG since February 2026: the four details every product offer needs and how to maintain them cleanly in your shop.
Many filled carts are not ordered. Why buyers drop off, from extra costs to forced accounts, and how to close more sales.
How online shops built on Shopware CE get found on Google: keyword research with buying intent, category and product pages, technical basics.
Why a good website brings tradespeople orders and applications, which functions really matter and what you should know about funding options.
E-commerce trends 2026 for SMBs: speed, mobile checkouts, payment methods, sustainability and AI support, with practical takeaways for your own online shop.
Which payment methods customers expect in 2026, how they affect conversion and cart abandonment and what to consider legally and technically in Shopware CE.
Custom Shopware CE store or website builder for your online shop? Pros and cons, an honest cost comparison and when each path really pays off.