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bounce rate

In short and in plain language

The bounce rate is a figure for websites. It shows the share of visitors who leave without opening a further page.

A high value can mean that a question was answered fast. It can also point to obstacles, such as a page that is slow to load.

How it is measured depends on the analytics tool used.

Definition
The bounce rate is a web analytics metric showing what share of visitors leave a website without opening a further page. A high value can point to quickly answered questions or to obstacles such as long load times. How it is measured depends on the analytics tool used.