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double opt-in

In short and in plain language

Double opt-in is a way to sign up where you confirm a second time.

After you sign up, you get an email with a link. You click on it and so confirm your sign-up.

This shows that the sign-up really came from the owner of the address. It is common in email marketing. It can help to prove consent.

Definition
Double opt-in is a sign-up procedure in which a person additionally confirms a registration via a link in an email. This makes it traceable that the sign-up really came from the owner of the address. The procedure is common in email marketing because it can help to document consent.