Web, domains and email
search intent
In short and in plain language
Search intent is the purpose behind a search.
Does someone want to learn something or buy something? Or are they looking for a provider nearby?
Content that fits this purpose can be more helpful to searchers. It can also affect how easy it is to find.
Definition
Search intent is the purpose behind a search query, such as wanting to learn something, buy or find a provider nearby. Content that matches this purpose can be more helpful to searchers and can influence its visibility.