Web, domains and email
conversion rate
In short and in plain language
The conversion rate is a key figure. It shows what share of visitors do a thing you want them to do.
That can be an enquiry or an order. It helps you see how well a page or campaign meets its goal.
Each business decides for itself what counts as a conversion.
Definition
The conversion rate is a metric showing what share of visitors complete a desired action, such as an enquiry or order. It helps to assess how well a page or campaign achieves its goal. Each business defines for itself what counts as a conversion.