Web, domains and email
branded query
In short and in plain language
A branded query is a search that uses the name of your firm or brand.
People who search like this usually know your firm already.
So these searches are often looked at apart from others.
Definition
A branded query is a search query that contains the name of a business, brand or product. People who search this way usually already know the business. When analysing search queries, branded queries are therefore often looked at separately from other searches.