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CRM

Abbreviation for customer relationship management

In short and in plain language

CRM is software for customer contacts.

It also holds enquiries and chances to sell. Sales and service staff see the whole story with a client in one place.

If it is linked to the website, new enquiries can go straight into it.

Definition
CRM refers to software for managing customer contacts, enquiries and sales opportunities. Sales and customer service see the history of a business relationship in one place. A connection to the website can file enquiries there directly.