Web, domains and email
ROAS
Abbreviation for return on ad spend
In short and in plain language
ROAS is a number for ads on the web. It compares the sales from ads with what the ads cost.
You can set a target value. The bids then follow it.
The value only helps if sales are counted correctly.
Definition
ROAS is an online marketing metric that relates the revenue from ads to the advertising costs. With automated bid strategies, a target ROAS can be set that bids are aligned with. How meaningful the value is depends on how accurately revenue is tracked.