Web, domains and email
NAP
Abbreviation for Name, Address, Phone
In short and in plain language
NAP stands for the name, address and phone number of a firm.
This matters in local marketing on the web. The details should be written the same way everywhere. This means on the website, on firm profiles and in lists of firms.
Matching details can help search engines. They can then tell more clearly which firm it is.
Definition
NAP stands for the name, address and phone number of a business. In local online marketing it means that these details are written the same way on the website, business profiles and directories. Consistent details can help search engines identify a business clearly.