Web, domains and email
GEO
Abbreviation for Generative Engine Optimization
In short and in plain language
GEO means getting content ready for chat and search tools that use artificial intelligence.
They should understand the content. They should use it as a source in their answers.
This needs a clear structure. Direct answers to customer questions help too. So do correct details on place and services.
This adds to the work for search engines. But it does not replace it.
Definition
GEO means preparing content so that AI assistants and AI search can understand it and use it as a source in their answers. This includes a clear structure, direct answers to customer questions and correct details on location and services. GEO complements classic search engine optimisation but does not replace it.