Web, domains and email
CTA
Abbreviation for Call to Action
In short and in plain language
A CTA is a prompt on a web page to do something. It is usually a button or a link.
It leads visitors to the next step. That can be an enquiry, a call or the shopping cart.
The words, the place and the design can change how many visitors take this step.
Definition
A CTA is a prompt to act on a web page, usually a button or link. It leads visitors to the next step, such as an enquiry, a call or the shopping cart. Wording, placement and design can influence how many visitors take this step.