Online shop & e-commerce

An online shop is an operating system for selling: catalogue, payment methods, shipping, returns, customer accounts and mandatory information all interlock. The articles in this category deal with building and running a shop on Shopware CE and other open systems — from product data and category structure through payment and delivery options to topics such as cart abandonment, product reviews and cross-selling. The legal side is included as well, for example mandatory information in the checkout, right of withdrawal and price indications. We write for merchants who want to understand and steer their shop themselves instead of relying on gut feeling. Figures are backed by sources; experience-based observations are marked as such. We also cover daily business after launch: who maintains product data, who handles returns, and how does the workload stay predictable?