Do I even need a website as a small trades business?

Yes. Even those well booked through referrals are now checked online first. Without a website, or with an outdated one, you lose enquiries to competitors whose presence appears faster, more mobile and more trustworthy. A good website works around the clock for you without you having to do anything — even at night, when an emergency arises.

I have little time and no professional photos. Is it still possible?

Yes. Most businesses already have usable job-site photos on their phone that we prepare. We draft texts based on a short conversation, and you only correct them. The effort for you stays deliberately low, because we know your time is needed on the job site and not at a desk.

Does a website also help me find new staff?

Yes, and this is becoming ever more important. More than half of trades businesses report vacancies (German Confederation of Skilled Crafts). We design career pages with honest insights into your business and a simple quick application directly from the phone. Apprentices and younger journeymen in particular research online before applying, and an appealing career page often makes the difference here.

Will I automatically be found on Google with a new website?

A technically sound site is the foundation, but good visibility comes from local SEO: suitable content for your locations and trades, a maintained business profile and consistent details. We set this up and can manage it on an ongoing basis through our search engine optimization. We deliberately give no concrete ranking promises, since no one controls the results of search engines.

What does a website for my trades business cost?

An individual website for your trades business starts at 1,490 € net as a fixed price. The exact price depends on the scope, that is the number of trades, the number of pages and whether a career section or a reference gallery is added. After the free initial talk, you receive a transparent fixed-price offer, with no hidden items and no lock-in contracts.

Do you keep looking after the site after launch?

On request, yes. Through our website care, we handle updates, security, backups and small changes so your site stays secure and current. You focus on your craft and need not deal with technology yourself. Your dedicated contact remains reachable throughout.

Websites for Trades Businesses That Win Jobs

Your customers look for tradespeople on their smartphone first. XICWEB designs individual websites for painters, roofers, electricians, plumbing and heating firms and joiners that generate enquiries, attract skilled staff and start from a fixed price of 1,490 € net — with a dedicated contact and hosting in Germany, nationwide.

Request a project Call: +49 5123 9579000

Website from 1,490 € net Mobile first, click-to-call A dedicated contact, not a call center

from 1,490 €

trades website (net)

< 2.5 s

targeted load time on mobile

> 50 %

trades businesses with vacancies (ZDH)

hosting in a German data centre

In the trades, the first impression is now made on the smartphone. Anyone looking for a roofer, heating engineer or electrician types the query into their phone, scrolls through the first results and calls exactly the business whose website loads quickly, looks trustworthy and makes the phone number reachable with a single tap. A trades website therefore has different jobs than an online magazine or a fashion shop: within seconds it must show which trade you offer, in what area you work and how to reach you right away. XICWEB knows the reality on the job site — you have no time for marketing theory but need a page that reliably brings new jobs and applications in the background. That is precisely what we build websites for trades businesses for: without agency jargon, with a dedicated contact instead of a call center and as a clear fixed price. How web design, visibility and care work together is shown in our services overview.

From Mobile Searcher to Call: the Path to a Trades Job

From mobile searcher to call

How a local search becomes a job

Each stage decides whether the searcher calls you or moves on to the next result — we build every stage toward the call

Local search on the smartphoneStep 1

The customer types the trade plus location into the phone and scrolls the first results

Your page loads in under 2.5 sfast

Service and service area visible at once, no zooming, no waiting

Click-to-call always visibleone tap

The number is reachable on every page, the call button stays put while scrolling

Call or enquiry with a photojob

The phone rings or the enquiry lands with an image of the damage in your inbox

Load-time goal1.8 sgoal under 2.5 s

Call buttonevery pagemobile first

Photo uploadin the formfewer callbacks

Mobile firstClick-to-call always visible

Trades websitefrom 1,490 € net

Each stage decides whether the searcher calls you or moves on to the next result. Illustrative representation — example values.

Typical Trades Requirements We Address

A website for a trades business has to meet two very different expectations at once without feeling overloaded. Someone searching for an emergency service after a burst pipe does not want to browse ten subpages but to dial the number. Someone planning a new bathroom wants to see reference images and build trust. On top of this comes the skills shortage: more than half of trades businesses report vacancies that cannot be filled (German Confederation of Skilled Crafts). A modern website has therefore long been a recruiting tool as well. We address these requirements with building blocks that truly count in the trades.

Click-to-Call from the Job Site

The phone number is reachable with one tap on every page, and a fixed call button stays visible while scrolling. A visit on the phone turns directly into a ringing phone in your office — the single most important path to a job for emergency enquiries.

Reference Gallery of Completed Projects

Before-and-after images of the roof, the renovated bathroom or the landscaped garden build trust. We prepare your job-site photos so they load quickly and look good on every device, without weighing down the load time.

Make Your Service Area Visible

We name the places you work in concretely and set up dedicated location pages, so visitors and search engines immediately recognize where you operate. That way you are found exactly where your customers are.

Enquiry Form with Photo Upload

Customers describe their request and upload a photo of the damage or object directly. This saves follow-up questions and lets you make an initial assessment before you even head out — and delivers the right key details straight away.

Career Page Against the Skills Shortage

Open positions for journeymen and apprentices, honest insights into daily operations and a quick application without a cover letter. Applications land straight in your inbox — younger skilled workers in particular research online first.

Master Certificate, Guild and Reviews

Genuine customer voices, guild membership, master craftsman certificate and qualifications act as trust anchors. We integrate them visibly, without invented reviews or decoration — only what truly distinguishes your business.

How Your Project Works with Us

You are a tradesperson, not a web developer, and it should stay that way. We take the technology entirely off your hands and keep the effort for you as low as possible. The process is clear and predictable, with defined steps and a dedicated contact who speaks your language — not a rotating hotline.

Schritt 1

Initial Talk Without Jargon

We listen: which trades do you offer, in what area do you work, do you mainly want to win jobs or also new staff? The conversation is free and non-binding — by phone, video or in person. It ends with a clear concept and a binding fixed-price offer.

Guideline price · net plus VAT

from 1,490 € fixed price net

A fixed price before we start instead of open hourly billing
Mobile first, click-to-call and reference gallery included
A career page against the skills shortage on request
One dedicated contact for website, visibility and care

Request a project Call: +49 5123 9579000

An individual website for your trades business as a fixed price. The exact price depends on scope, the number of trades and whether a career section is added, and is stated after the free initial talk in a binding, written offer. More extensive presences with a reference gallery, career page and local location pages are calculated by effort.

How a New Website Changes Day-to-Day Work

Roofing

Starting point: Old site with no mobile view, enquiries almost only through referrals, no visible job openings.
Measure: New mobile website with storm-damage emergency call, reference gallery and a career page with quick application.
Result: More phone enquiries straight from the job site and applications that arrive structured in the inbox.

Plumbing & heating

Starting point: Emergency service and planning business mixed together, no online enquiry possible, many phone callbacks.
Measure: Separate sections for emergency and planning plus an enquiry form with a photo upload of the affected device.
Result: Fewer follow-up questions in advance, clearer scheduling and a credible presentation of larger projects.

Electrical business

Starting point: Outdated site, barely usable on the smartphone, complex services presented in a hard-to-understand way.
Measure: Relaunch with a clear split between private and commercial customers, understandable topic pages and fast technology.
Result: A presence that convinces on every device and enquiries with the right key details already in the form.

Illustrative project journeys from our work, without invented company names. We are happy to discuss concrete results in a personal conversation.

Frequently Asked Questions About Websites for Trades Businesses

Free Website Quote for Your Trades Business

Tell us briefly about your trades, your service area and your goals — jobs, applications or both. You will receive a clear recommendation and a fixed price, with no obligation and no sales pressure. You can reach us by phone at +49 5123 9579000.